WILLIAM MORRIS LONDON

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Description

London calling
Inspired by London’s East End, here tradition meets modernity: chandeliers on industrial stands, bricks on plastic, front doors and street signs made of fashionable eyewear. It is immediately clear to all that this is a very English brand. Best of all, with its mixture of scrap wood, crude steel and visible screws, the stand is given an unconventional image as a Pop-up-Store.

  • Opti (Munich), Mido (Milan), Silmo (Paris), Optrafair (Birmingham), 100% Optical (London), Vision Expo East (New York), Vision Expo West (Las Vegas).
PROJECTS